PART 1 - Brand pricing vs Experience pricing

For the past few years, we've been at the same tables, talking to the same clients as agencies 10x our size. Yet, clients that no longer can afford to fail, choose us for their project. In this post, I'm sharing the why.

Farzad Ban
min read

The world is slowly changing. More so in this year than before, because of the Coronavirus. Organisations that would never consider remote work are now forced to transform their processes to ensure their business future. This has also made it easier for companies to consider working with remote agencies to get their work done faster and with fewer errors along the way (read cheaper). And in the process, learn about the remote processes and how they can apply them in their organisation.

So now that the location dependency is out of the window, the decision of hiring the right team for the work comes down to these two factors: Experience and process.

In this post, I'm focusing on the Experience part. In the creative industry, there's a thing called Brand Experience vs. Team Experience. Knowing the difference will help you to invest your money in the right team.

Agencies with over 50+ members, with a long list of major logos on their client list, have Brand Experience. That means the agency has worked with those brands during their lifetime. It's the agencies resume. But the team, on the other hand, doesn't share that experience. Most likely, the team that is going to be assigned to your project doesn't have anything to do with those project. And to be frank, chances that they haven't even worked together as a team before is very high. You simply get whoever is available with a manager or two to present a professional front. They act as filters.

Agencies with less than 15 members with a shorter but more focused list of logos on their client list have Team Experience. Most of them have the scars to show for their experience and most likely, they've worked together for at least a few years. So they know each other's strengths and weaknesses and fill those gaps very well. There may be one manager on the team that acts as a COO than a manager to ensure the schedules are on-point. The member with the most experience usually leads the project while founders are focusing on bringing in new leads/revenue streams. Here you are still limited to the available resources.

Then we have the 3drops model. A handful of clients per year, hand-picked A-team of usually 3 members, directly lead by me. That means we focus on one client project at a time. We hire the best people from our network that matches your project goals perfectly. And I personally lead the strategy and direct the design work from start to end. A one-of-a-kind experience for the right clients. This is how we helped over 65 governments to unify their processes and launched a new visa system across the globe in just 4 months. This is how we boost recently funded SaaS startups like Sonantic to kickstart their journey. This is how we transform larger organisations to seem small and act faster than startups.

To summarise:
With agencies over 50 members, you pay for the brand.
With agencies with less than 15, you pay for the team.
With 3drops, you pay for the result. To learn more about our process and pricing, go to our About page.

In the next post, I'm going to cover the different type of processes agencies and studios use to onboard clients and how they run their projects. I will also cover why we do test weeks with our clients instead of long RFPs and our onboarding process.

Up next

Tools we use to run our remote team